Niki Joshi

My Career Story

I’ve always had a squiggly career, and that is my advantage. Every career move I have made has been deliberately chosen to sharpen my thinking, expand my toolkit and keep me ahead in a market that rewards agility. I embrace change, keeping me relevant in the constantly shifting marketplace. The result is a career that blends analytical rigor with instinctive customer understanding which is the exact combination required to drive measurable growth today.

I began my career in revenue strategy and planning at NBCUniversal and The Walt Disney Company, mastering how to assess value, forecast performance, and understand the metrics that drive business growth. At The Wall Street Journal, I applied that foundation to subscription growth, analyzing customer behavior, retention drivers, and lifetime value across both organic and paid media. Those years built fluency in the numbers which is a foundation that now allows me, as a marketer, to work backward from revenue goals while keeping customer behavior at the center.

I learned that the more I analyzed performance, the more I wanted to influence it. At every company, I found myself increasingly curious about the teams shaping customer experience. I’ve always had a strong instinct for human behavior, and over time, I found myself drawn to the creative side of the equation: campaign strategy, storytelling, and marketing that moves people. That shift brought me to Audible, where I’ve led high-impact initiatives that drive customer acquisition and engagement at scale. From there, I transitioned to Amazon Music, where I unlock acquisition opportunities and drive subscription revenue growth. I thrive when my creativity is fostered, and at the same time, where I can be strategic and data driven to build real, measurable growth.

If you’re looking for someone who understands the numbers and the nuance — who can navigate between strategy and execution without missing a beat — I am that person.

Tools

Throughout my career, I have used a plethora of tools to plan, execute, launch, and analyze growth and product campaigns.

Campaign Planning

• Campaign scheduling: Content Symphony (Display ads)

• Audience Segmentation: Bullseye

• Email Marketing: Hubspot, Sonar, Amazon/Audible in-house tools

Creative Tools

• Figma

• Adobe

Project Management

• Monday.com

• Quip

• Google Docs

• Airtable

Data

• SQL and ETL managers

• Tableau

• Odyssey

• Excel

• Google Analytics

• Ref Tagging, Action Code creation, UTM parameters

• Miscellaneous internal tools at legacy companies

Other Tools

• Semrush

• Misc. finance / data tools Oracle Financial, Cognos etc.

Educational
Background

B.S. in Finance at Pennsylvania State University

M.S. in Life Skills at YouTube University

Youtube is where I learned more than I ever could across a variety of subjects. I will always be an advocate of education and personal growth.

Getting Personal

In my free time, I focus on community, connection, reflection, and staying active. In my early career, spent much of my time traveling and experiencing new cultures, and even tried improv comedy, which helped me strengthen my creativity and stage presence. More recently, I’ve shifted toward a growth mindset, exploring investing, new ideas, and learning from people with different perspectives. I also prioritize staying active through Pilates and tennis. At my core, I’m driven by continuous learning and meaningful connections that shape both my personal and professional growth.